Online Digital Marketing

Online digital marketing refers to the practice of promoting products or services using digital channels. For example search engines, social media platforms, email, mobile apps, and websites. This type of marketing involves a wide range of activities aimed at driving traffic, generating leads, and converting them into customers.

Some of the most common digital marketing activities include:

1. Search Engine Optimization (SEO): This involves optimizing a website’s content and structure to rank higher in search engine results pages.
2. Pay-Per-Click (PPC) Advertising: This involves placing ads on search engine results pages or on other websites and paying for each click the ad receives.
3. Social Media Marketing: This involves using social media platforms like Facebook, Twitter, and Instagram to promote products or services.
4. Email Marketing: This involves sending promotional messages to a targeted list of email subscribers.
5. Content Marketing: This involves creating valuable content like blog posts, videos, and infographics to attract and engage potential customers.
6. Affiliate Marketing: This involves partnering with other websites or individuals to promote products or services and earn a commission for each sale.

Digital marketing is constantly evolving, and businesses need to stay up-to-date with the latest trends and best practices to stay competitive.

TYPES OF DIGITAL MARKETING CHANNELS 

1-Traditional channel 

2-Digital channel 

3-Multi- channel 

4-Omni-channel

 

Traffic in online digital marketing

Traffic in digital marketing refers to the number of visitors or users who access a website, social media page, or other online platform. This traffic can come from a variety of sources, including search engines, social media, email marketing, advertising, and other online channels.

In digital marketing, traffic is a key metric used to measure the effectiveness of marketing campaigns and to assess the overall health of a website or online presence. By analyzing traffic data, marketers can identify trends, target specific user segments, and optimize their campaigns for maximum impact.

There are many strategies that can be used to increase traffic in digital marketing. Including search engine optimization (SEO), paid advertising, social media marketing, email marketing, content marketing, and influencer marketing. Each of these strategies has its own unique strengths and can be used in combination to create a comprehensive digital marketing plan.

 

TYPES OF TRAFFIC

1-Direct traffic in digital marketing refers to website visits that originate from a direct source, meaning users typed the website URL directly into their browser or clicked on a bookmarked link. This traffic is not attributed to any other source such as a search engine or social media platform.

Direct traffic is often considered a valuable metric in digital marketing because it indicates brand awareness and customer loyalty. It also suggests that users are familiar with the website and find it valuable enough to visit it directly.

To measure direct traffic, web analytics tools such as Google Analytics can track the source of website visitors and differentiate between direct traffic and traffic from other sources. By analyzing direct traffic, businesses can gain insights into customer behavior and make data-driven decisions to improve their marketing strategies.

2-Indirect traffic in digital marketing refers to the visitors who come to your website from sources other than directly typing in your website URL or clicking on a link from an ad.

Examples of indirect traffic sources include search engines, social media platforms, referral links from other websites, and email campaigns.

Indirect traffic is important in digital marketing because it indicates that your website is visible and attracting visitors through various channels. It also provides insights into which sources are driving the most traffic to your website, which can help you optimize your marketing efforts and improve your overall online presence.

Paid media, Earned media, Owned media

Paid media, earned media, and owned media are three different types of media that companies can use as part of their marketing strategies.

1. Paid Media: Paid media refers to any form of media or advertising space that a company pays for to promote their brand, product or service. Examples of paid media include paid social media ads, search engine marketing (SEM), pay-per-click (PPC) advertising,.
2. Earned Media: Earned media is any media coverage or publicity that a company receives through public relations efforts, word-of-mouth, or customer reviews. This type of media is earned by the company, rather than paid for. Examples of earned media include media mentions, reviews, social media shares, user-generated content, and viral campaigns.
3. Owned Media: Owned media refers to any content or media that a company owns and controls. Examples of owned media include a company website, blog, social media profiles, email newsletters, and mobile apps. These channels allow companies to create and distribute their own content without relying on third-party media or advertising channels.

Each of these media types can be used in different ways to achieve different marketing goals, and a balanced approach that incorporates all three can be effective in creating a well-rounded marketing strategy.